Press Release: Sun Holdings Welcomes Freebirds World Burrito into its Diverse Restaurant Portfolio

Dallas - August 14, 2024

Sun Holdings, a leading restaurant company managing a portfolio of over 1,500 restaurants and retail locations, is thrilled to announce the acquisition of Freebirds World Burrito, a beloved fast-casual restaurant chain known for its vibrant atmosphere and bold, customizable burritos.

The brand passion for Texas-sized portions and Texas-friendly people sets Freebirds apart from the competition. The acquisition includes 64 locations across Texas, further expanding Sun Holdings' presence in the state. Guillermo Perales, CEO of Sun Holdings, expressed his enthusiasm for the acquisition, stating, "Freebirds brings a distinct and vibrant energy to our portfolio. The brand’s commitment to quality ingredients and a customer-centric approach resonates well with us as operators. We believe we can learn from Freebirds in customer engagement and menu innovation, while bringing our expertise in operations and growth." Perales added, "This acquisition is especially notable for Sun Holdings as it demonstrates our ability to grow not just as a franchisee, but as a brand owner. Freebirds is poised for growth, and we have an ambitious expansion strategy that we are excited to get to work on.” 

Morgan Kingston Advisors, LLC acted as exclusive financial advisor to Freebirds World Burrito.